Marketing Intelligence Service by NSIC

The Marketing Intelligence Services Lease scheme helps businesses gain valuable market insights, connect with potential buyers, exporters, technology suppliers, and business partners. It provides access to comprehensive data on government tenders, bulk buyers, export-import trends, and international markets, supporting MSMEs to expand their business horizons nationally and globally.

Highlights

• Supply information to facilitate joint ventures, co-productivity, Technology transfer
• Access to database of bulk buyers, technology suppliers and exporters
• Get comprehensive information on government rate contracts and tenders.
• Business partner matchmaking & one-on-one meetings with foreign delegations.
• Free of cost market information via National Small Industries Corporation Ltd (NSIC)

What is Marketing Intelligence Services Lease?

• Under the scheme National Small Industries Corporation Ltd (NSIC)  has set up specialized Marketing Intelligence Cell to help MSMEs get access to market information & business networking
• Under the scheme MSME can get access from Marketing Intelligence Cell for various services such as market preferences, demand trends and potential customer needs
• Under the scheme MSME also gets access to various opportunities like business collaboration, co-production, export opportunities and technology transfer.
• The scheme supports business growth through informed decision-making and new business partnerships.

Objectives

• Provide MSMEs with timely, relevant market intelligence.
• Facilitate export-import business and technology linkages.
• Support businesses in accessing government procurements and bulk buyers.
• Help MSMEs explore new markets and reduce business risks.

Benefits of Marketing Intelligence Services Lease

• Data Access
  Open access to verified buyer and supplier databases reduces search costs.
• Enhanced Market Reach
  Helps businesses reach government and overseas buyers, boosting sales.
• Business Matchmaking
  Facilitates partnerships and joint ventures through organised meetings.
• Technology Transfer
  Connects MSMEs to technology suppliers and opportunities.
• Cost-Effective
  Service is provided free or at a nominal cost, easing the marketing efforts of MSMEs.
• Informed Decisions
  Helps MSMEs tailor products or services based on market trends and future demands.

Eligibility for Marketing Intelligence Services Lease

You are eligible if:

• You are an MSME seeking business collaboration, co-production, export-import opportunities, or technology transfer.

You are not eligible if:

• You do not participate in MSME-registered activities.
• You fail to comply with the National Small Industries Corporation’s (NSIC's) application and verification process.

Documents Required for Marketing Intelligence Services Lease

• MSME registration or National Small Industries Corporation (NSIC) registration certificate.
• Application form requesting marketing intelligence services.
• Basic business profile and product details.
• Any specific documents requested by the National Small Industries Corporation (NSIC) or related authorities.

Application Process for Marketing Intelligence Services Lease

You can apply:

• Offline by approaching NSIC’s Marketing Intelligence Cell

Examples of How Marketing Intelligence Services Lease Can Be Used

• A small leather goods MSME in Kanpur leases marketing intelligence services to identify export demand trends in Europe, helping them launch eco-friendly wallets abroad.
• A women-led textile unit in Tamil Nadu used data to track changing fashion preferences and designed a sustainable sarees with higher market appeal.
• A food processing MSME in Maharashtra used data  to analyze competitor pricing & consumer tastes to target urban segments