Market Support Scheme for Smaller Business Units
The Market Support Scheme for Smaller Business Units is implemented by the Directorate of Industries, Trade and Commerce (DITC), Government of Goa under the state’s MSME development initiatives. The scheme aims to help micro and small enterprises improve their market reach and visibility by supporting their participation in exhibitions, trade fairs, and promotional events.
The primary objective of the scheme is to reduce the financial burden on small businesses when they participate in domestic or international exhibitions, buyer–seller meets, and trade promotion events. Through reimbursement of eligible expenses such as stall rent, travel costs, and promotional activities, the Government of Goa encourages smaller business units to showcase their products, expand into new markets, and strengthen their competitiveness. For you as an MSME or small manufacturing unit in Goa, the scheme can help improve brand exposure and access new business opportunities.
Key Features
- Support for Trade Fair Participation - The scheme provides financial assistance to small business units that participate in exhibitions and trade fairs to promote their products or services.
- Promotion of Local MSME Products - By encouraging MSMEs to participate in marketing events, the scheme helps increase awareness and demand for locally manufactured products.
- Reimbursement of Participation Costs - Eligible enterprises can receive reimbursement for expenses incurred for exhibition stalls and related promotional activities, reducing the cost of participation.
- Access to Wider Markets - Through participation in national and international trade events, MSMEs can connect with buyers, distributors, and partners, enabling them to expand their business networks.
- Strengthening MSME Competitiveness - The scheme aims to improve the competitiveness of smaller business units by providing opportunities to showcase their innovations and products in larger markets.
Financial Assistance
Eligibility Criteria
To qualify for benefits under this scheme, applicants must meet the following conditions:
- The applicant must be a smaller business unit or MSME located in Goa.
- The enterprise must participate in trade fairs, exhibitions, or marketing events for promoting its products or services.
- The enterprise must comply with guidelines issued by the Directorate of Industries, Trade and Commerce.
- The applicant must provide proof of participation and expenses incurred during the event.
- The enterprise must ensure that no duplicate claim is made for the same event under another scheme.
Documents Required
Key documents typically required include:
- Business registration certificate
- MSME / Udyam registration certificate
- PAN card of the enterprise
- Proof of participation in exhibition or trade fair
- Stall rent invoice and payment receipt
- Promotional material or event details
- Bank account details for reimbursement
Application Process
Option 1: Apply with Bullit, Recommended
Start instantly with our guided application support, where our team verifies eligibility, prepares documentation, and coordinates with the Industries Department on your behalf. Using our business loans and compliance calendar, you can track progress while focusing on project execution, we manage the application end-to-end.
Option 2: Apply Online / Offline (Government Process)
Online Process
- Visit the Goa government’s industry services portal.
- Register your enterprise and create login credentials.
- Locate the Market Support Scheme application form.
- Fill in details related to the exhibition or marketing event.
- Upload supporting documents such as invoices and event participation proof.
- Submit the application and receive acknowledgement.
- Track the application status online.
- Follow up with DITC if additional information is required.
Offline Process
- Obtain the prescribed application form from the DITC office.
- Fill in enterprise and event participation details.
- Attach supporting documents such as stall invoices and participation certificates.
- Submit the completed application to the department.
- Receive acknowledgement of submission.
- The department evaluates the application before approving reimbursement.
Frequently asked questions
What is the objective of the Market Support Scheme for Smaller Business Units?
The scheme aims to support small enterprises in Goa by providing financial assistance for participation in exhibitions, trade fairs, and promotional events that help expand market reach.
Who implements this scheme in Goa?
The scheme is implemented by the Directorate of Industries, Trade and Commerce, Government of Goa.
Which enterprises can apply for this scheme?
Micro and small enterprises operating in Goa that participate in trade fairs or marketing events may apply for benefits under this scheme.
What types of events are supported under the scheme?
Events such as exhibitions, trade fairs, and buyer–seller meets where enterprises showcase products or services may qualify for assistance.
What expenses are reimbursed under the scheme?
The scheme typically reimburses expenses related to exhibition stall charges and other eligible promotional activities.
Can startups apply for the scheme?
Yes, startups registered as MSMEs and participating in marketing events may apply if they meet the eligibility criteria.