Marketing and Publicity Scheme

The Marketing and Publicity Scheme is a Government of Puducherry initiative implemented through the Department of Industries and Commerce / District Industries Centre (DIC). The scheme is designed to promote the sale, visibility, and market access of products manufactured by MSMEs, cottage industries, and handicraft units in the Union Territory.

The primary objective is to strengthen market linkages, branding, and demand generation for local products. For you as an MSME or artisan, this scheme directly improves your sales opportunities, customer reach, and business growth through structured marketing and promotional support.

Key Features
Financial Assistance
Eligibility Criteria
Documents Required
Application Process

Key Features

Sales promotion through rebate: Recognised sales emporia receive rebate incentives to boost product sales and attract customers.
Exhibition and trade fair participation: The scheme supports participation in exhibitions across India and abroad, helping MSMEs showcase products and expand market reach.
Buyer–seller meets: Organised events facilitate direct interaction between producers and buyers, improving business opportunities.
Support for sales infrastructure: Financial assistance is provided for setting up and maintaining sales emporia, improving retail presence.
Cluster promotion support: Industrial associations and NGOs are supported to promote MSME clusters and collective growth.
Publicity and awareness: Government undertakes advertisement campaigns to increase awareness about MSME products and schemes.

Financial Assistance

Component	Assistance Provided	Detailed Explanation
Sales Rebate	15% rebate (max ₹15 lakh/year per emporium)	Recognised emporia receive rebate on sales of MSME and handicraft products. Example: ₹1 crore sales → up to ₹15 lakh rebate.
Exhibition Participation	Travel + DA support	Participants get reimbursement of second-class rail fare and ₹400/day DA for exhibitions.
Buyer–Seller Meets	Full expense support	Government bears cost of organizing buyer-seller meets to promote business interactions.
Sales Emporia Setup	Full financial support	Assistance provided for acquiring premises and infrastructure for emporia.
Rent Subsidy	90% subsidy (max ₹10,000/month for 3 years)	Helps reduce rental burden for emporia. Example: ₹10,000 rent → ₹9,000 subsidy.
Infrastructure Support	75% cost (max ₹1.5 lakh)	Covers interior and infrastructure expenses for emporia.
Cluster Promotion Grant	75% cost (max ₹3 lakh per cluster)	Support to industrial associations/NGOs for MSME cluster development.
Advertisement & Publicity	Government-funded campaigns	Promotion through TV, newspapers, websites, and exhibitions.

Eligibility Criteria

For Sales Emporia / Organisations:

Must be recognised by Government of Puducherry
Must sell MSME, handicraft, or cottage industry products
Must operate within Puducherry or approved locations

For MSMEs / Artisans:

Must be engaged in manufacturing MSME/cottage/handicraft products
Must participate in approved exhibitions or events

For Associations/NGOs:

Must be involved in MSME cluster promotion activities

Non-eligibility conditions:

Non-recognised sales outlets
Activities unrelated to MSME or cottage industries
Ineligible or non-compliant organisations

Documents Required

Aadhaar Card
Business Registration (Udyam/GST)
Proof of MSME/cottage/handicraft activity
Sales records (for rebate claims)
Exhibition participation proof
Organisation registration (for associations/emporia)
Bank account details

Application Process

Option 1: Apply with Bullit, Recommended

Start instantly with our guided application support, where our team verifies eligibility, prepares documentation, and coordinates with the Industries Department on your behalf. Using our business loans and compliance calendar, you can track progress while focusing on project execution, we manage the application end-to-end.

Option 2: Apply Online / Offline (Government Process)

Visit District Industries Centre (DIC)
Identify relevant component (rebate/exhibition/emporium support)
Submit application with required details
Attach supporting documents
Participate in approval process
Receive sanction/approval
Avail benefits (rebate/subsidy/reimbursement)