Pradhan Mantri Formalisation Of Micro Food Processing Enterprises-Branding and Marketing Support

The PM-FME Scheme is run by the Ministry of Food Processing Industries , Government of India, launched as part of the Aatmanirbhar Bharat initiative in 2020-21. Its purpose is to support micro food processing enterprises in the unorganised segment to formalise, upgrade technology, gain registration , and enhance competitiveness. For your business this means you can access subsidy, technical support and marketing/branding assistance. The scheme period spans five years

Key Features
Financial Assistance
Eligibility Criteria
Documents Required
Application Process for the Scheme

Key Features

Support to individual micro food processing units: Individual micro-units are eligible for credit-linked capital subsidy (35% of project cost, max ceiling) to upgrade their equipment or registration and formalise their operations.
Support to groups / FPOs / SHGs / cooperatives: The scheme gives special emphasis to collective entities for capital grants, seed capital etc.
Branding & Marketing support for groups / aggregated units: This is the component you asked about — groups of FPOs/SHGs/cooperatives or SPVs can receive support for brand development, packaging, marketing tie-ups, quality control, etc.
Support for common infrastructure and institutional strengthening: The scheme also includes support for common processing facilities, labs, storage, incubation centres and capacity building/training.
“One District One Product” approach: The scheme encourages each district to identify a product where it has competitive advantage and supports processing/marketing of that product under the scheme.

Financial Assistance

Component	Assistance Provided	Detailed Explanation
Branding & Marketing Grant	Support up to 50% of the total expenditure for eligible branding & marketing activities for groups.	Example: A SHG-federation producing a district-ODOP mango-based snack develops a common brand, packaging design and ties up with regional retail. The scheme may grant 50% of that branding/packaging cost.
Seed Capital / Capital Subsidy	For individual units: credit-linked subsidy @ 35% of eligible project cost (max ceiling ₹10 lakh) in capital investment component.	Example: Your micro food processing unit invests ₹20 lakh in new machinery. Under the scheme you get subsidy of ₹7 lakh (35% of eligible cost) subject to max limit.
Common Infrastructure Grant	For FPOs or co-operatives/groups: credit-linked grant @ 35% for setting up common processing, storage, labs.	Example: A cooperative invests ₹1 crore in a cold-storage unit; the scheme gives subsidy ≈ ₹35 lakh via credit-linked grant.

Eligibility Criteria

Who Can Apply:

Micro food-processing units, existing or new, in unorganised segment of food-processing .
Groups such as Farmer Producer Organisations , Self-Help Groups , Cooperatives, or a Special Purpose Vehicle of micro food processing units, eligible for branding & marketing component.
Units willing to formalise: register, adopt standards and integrate with organised supply-chain.
Applicants who are Indian citizens, above 18 years of age, and have ownership or control of the enterprise .

Who Cannot Apply:

Enterprises outside the micro food-processing segment or those already in large scale/fully commercialised operations beyond scope of scheme.
Projects or branding proposals that are not connected to an ODOP product unless specific approval.
Applicants not complying with eligibility criteria such as minimum turnover of ₹5 crore for branding assistance as per guidelines.

Documents Required

Proof of identity & address of enterprise owner/s
Business registration / enterprise ownership proof
Project proposal/DPR
Proof of unorganised micro-unit operation or plan for new unit
Bank account details & KYC of enterprise
For branding & marketing: turnover proof (minimum ₹5 crore for that component) and packaging/marketing plan

Application Process for the Scheme

Option 1: Apply with Bullit

Click here to start with guided support. Our team verifies eligibility, compiles documents, and handles application & follow-ups on your behalf. You can monitor progress while focusing on operations.
Recommended for: Micro-food processing units or groups seeking assistance in documentation and scheme process.

Option 2: Direct Government/State-Process

Visit the State Nodal Agency of the scheme or the MoFPI website.
Identify product and prepare Detailed Project Report if opting for branding/marketing component.
Submit application through bank & SNA for credit-linked subsidy or branding/marketing support.
On approval, unit implements project and avails approved benefits.

Option 3: Apply Through the Official Online Portal

Applicants can also submit their applications directly through the official portal of the implementing authority.
The process involves completing an online form, attaching the required documents, and submitting it digitally for review. Once submitted, the concerned authority verifies the details and communicates further steps or approval status to the applicant.
This option is suitable for those comfortable managing the process independently through the official online system.