Scheme for Marketing Organisations

Scheme for Marketing Organisations is a Government of Puducherry scheme implemented through the Puducherry Industrial Promotion and Development Corporation (PIPDIC). The scheme is designed to support marketing agencies, cooperatives, and organisations involved in promoting and selling products of MSMEs, cottage industries, and small-scale units.

The primary objective is to strengthen market access, product visibility, and sales channels for locally produced goods. For you as an MSME or producer, this scheme indirectly benefits your business by ensuring better marketing support, wider reach, and improved sales opportunities through organised marketing institutions.

Key Features
Financial Assistance
Eligibility Criteria
Documents Required
Application Process

Key Features

Market linkage support: The scheme helps connect MSME producers with organised marketing channels, improving product reach.
Support for marketing organisations: It enables institutions involved in selling MSME goods to access financial assistance for operations and expansion.
Promotion of local products: The scheme focuses on increasing visibility of locally manufactured and traditional products.
Strengthening distribution network: It supports the development of efficient supply chains and retail networks.
Indirect benefit to MSMEs: Even if you are not directly applying, your business benefits through improved access to markets.

Financial Assistance

Component	Assistance Provided	Detailed Explanation
Term Loan	For setting up/expanding marketing infrastructure	Supports establishment of showrooms, outlets, and distribution centres.
Working Capital	For operational expenses	Covers inventory purchase, logistics, and marketing expenses.
Loan Amount	Need-based	Determined based on scale of marketing operations and project viability.
Promoter Contribution	Required as per norms	Organisation must contribute a portion of project cost.
Repayment Period	As per sanction terms	Structured repayment based on revenue generation.
Security	As per PIPDIC norms	May include asset hypothecation or collateral.

Eligibility Criteria

Applicant must be a marketing organisation, cooperative society, or institution
Must be involved in marketing/selling MSME or cottage industry products
Must be registered and operational in Puducherry
Must submit a viable project proposal
Must comply with PIPDIC financial norms

Non-eligibility conditions:

Individual MSMEs (unless operating as marketing organisation)
Non-viable or unrelated business activities
Applicants not engaged in marketing of MSME products

Documents Required

Registration Certificate of Organisation
Aadhaar/PAN of authorised signatory
Address Proof (Puducherry)
Project Report
Financial Statements
Bank Account Details
Details of marketing activities
Collateral/security documents (if required)

Application Process

Option 1: Apply with Bullit, Recommended

Start instantly with our guided application support, where our team verifies eligibility, prepares documentation, and coordinates with the Industries Department on your behalf. Using our business loans and compliance calendar, you can track progress while focusing on project execution, we manage the application end-to-end.

Option 2: Apply Online / Offline (Government Process)

Visit PIPDIC office or official portal
Obtain application form
Fill in organisation and project details
Attach required documents
Submit application
Undergo appraisal process
Loan is sanctioned
Funds are disbursed
Repay as per schedule