West Bengal Artisans Financial Benefit Scheme: Support for Digital Marketing
West Bengal Artisans Financial Benefit Scheme - Support for Digital Marketing is a Government of West Bengal initiative implemented through the Department of Micro, Small & Medium Enterprises and Textiles, launched in 2024.
The scheme aims to support artisans in adopting digital platforms for marketing and selling their products by providing financial assistance for digital promotion activities. For you as an artisan or micro-entrepreneur, this benefit helps expand your market reach, improve online visibility, and increase sales through digital channels.
Key Features
- Digital marketing support: Financial assistance for promoting artisan products through online platforms.
- E-commerce enablement: Encourages artisans to sell products via e-commerce marketplaces and social media.
- Market expansion: Helps artisans reach national and global customers beyond local markets.
- Branding and promotion: Supports creation of digital content, advertisements, and branding activities.
- Inclusion of small artisans: Designed for individual artisans and small craft-based businesses.
- Ease of access: Simple process with minimal documentation requirements.
Financial Assistance
Eligibility Criteria
- Must be a resident of West Bengal
- Must be a registered artisan under the state system
- Must be engaged in traditional craft or artisan activities
- Must undertake digital marketing activities for products
Additional conditions:
- Valid bank account required for DBT
- Proper documentation of expenses required
Non-eligibility conditions:
- Non-artisan applicants
- Unregistered beneficiaries
- Activities not related to digital marketing
Documents Required
- Aadhaar Card
- Residence proof (West Bengal)
- Bank account details
- Artisan registration proof
- Proof of digital marketing expenses (invoices, receipts)
Application Process
Option 1: Apply with Bullit, Recommended
Start instantly with our guided application support, where our team verifies eligibility, prepares documentation, and coordinates with the Industries Department on your behalf. Using our business loans and compliance calendar, you can track progress while focusing on project execution, we manage the application end-to-end.
Option 2 : Apply Online (Government Process)
- Register on West Bengal Artisan Portal
- Login using credentials
- Fill application form
- Enter artisan and digital marketing activity details
- Upload required documents and expense proof
- Submit application
- Verification by department authorities
- Approval of benefit
- Disbursement of assistance
- Track application status online